So often I find myself defending the written word. So many people think print is dead, that nobody reads, and that quality writing went out of style not long after Jules Verne and Tolkien were last published. In the modern age, in the business world – this couldn’t be...
Writing business words is as much about science as it is creativity. When I meet a client for the first time, I go to great lengths to get this message across; business words are alchemy, they are a mix of science and creativity and one does supersede the other. I...
The Science of Copywriting
Joy’s musings about the written word in the modern business world and other tips, tools, and advice about journalist led copywriting and why your business needs scientifically creative written words.
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