For The Love Of Words

For The Love Of Words

So often I find myself defending the written word. So many people think print is dead, that nobody reads, and that quality writing went out of style not long after Jules Verne and Tolkien were last published. In the modern age, in the business world – this couldn’t be...
The Alchemy Of Words

The Alchemy Of Words

Writing business words is as much about science as it is creativity. When I meet a client for the first time, I go to great lengths to get this message across; business words are alchemy, they are a mix of science and creativity and one does supersede the other. I...
Are Newsletters Still Good For Business?

Are Newsletters Still Good For Business?

Yes.I could leave it there, but that’s not much of a sell or an explanation is it? I get asked lots of times about newsletters, not only if they are still good for business but how often they should be sent. In short, newsletters are still excellent and relevant for...